Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew by 61.3% and mobile search by 57.3%.
AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads.