Today marks the beginning of a new wave of the AdMonitoring project of measuring expenditures for overall internet advertising, being conducted on behalf of the Association for Internet Advertising (SPIR) by the MEDIARESEARCH company. The new wave brings with it methodical adjustments to improve the quality of the project, as well as two visible changes. One of them expands the possibilities of access to internet advertisement creations. Large subscribers can make use of an export application for downloading complete data, including advertisement visuals. Individual creations will be possible to download in a so-called internet self-service, which will be independent of subscription to other data about advertisement performance. Read full press release in attachment...
AdMonitoring Enters the Second Wave with Innovations