AdMonitoring has expanded its outputs to include programmatic
As part of the AdMonitoring project, the newly added category accurately describes volume of programmatically traded online advertising, which have been growing steadily in recent years. The originally dominant category of directly traded display ads decreases in line with the growing volume of programmatic. In January 2019, the volume of programmatically purchased advertising space already exceeded the volume of display traded directly.
European Digital Advertising market has doubled in size in 5 years
At its annual Interact conference today, IAB Europe announced that digital advertising grew 13.2% in 2017 to €48bn, driven by strong growth in social, mobile and video investment.
IAB Europe Transparency Guide
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150% Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads.