Úvodní stránka
03.11.2017
AdMonitoring
IAB Europe Transparency Guide
The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in the areas of data, cost and inventory source. The guide provides questions for each stakeholder category to be asked at different stages of the supply chain.
13.09.2017
AdMonitoring
Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Programmatic video surges by more than 150%
Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
24.03.2017
AdMonitoring
Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The Coalition for Better Ads today released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.
23.11.2016
AdMonitoring
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew by 61.3% and mobile search by 57.3%.
About project
AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads.
Partners
