AdMonitoring is based on the goal to provide qualitative shift of the internet advertising monitoring boundaries and contribute to the positive perception of the internet as an important part of the media advertising mix. It follows the advertising power of display ads emited on selected Media. The main types of monitored ads include display, flash, text and combined ads.
Compared to other media, the internet offers a far wider spectrum of possibilities. These naturally concern advertising potential, and thus make monitoring role significantly more difficult. The use of machine power to cover the possibilities of advertising spaces and their variants is, therefore, essential.
The collected data is released on a monthly basis via an on-line application and data outputs for user applications. It contains primarily information on advertising investments and database of creative and text advertisements. A side product of AdMonitoring is the creation of a central Pricelist Center, which collects information on buying terms and conditions for advertising space on individual servers and their sections. Outputs can be combined with other add-on services.
Monitoring internet advertising expenditures within the AdMonitoring project is based on three pillars:
- Declarative database and pricelist database which collect information on advertising from cooperating media.
- Nettrack scanning robot identifies potential advertisements on all monitored Media.
- Internal check of data collected, and an audit of outputs performed primarily by media agencies.
These modules are functionally very closely interconnected and create a single compact system. They allow acceptance of campaign declarations and their effect from other actively cooperating media as well as estimate of advertising effect on Non-cooperating media.