AdMonitoring has expanded its outputs to include programmatic
European Digital Advertising market has doubled in size in 5 years
IAB Europe Transparency Guide
Half of European display ad revenue is now traded programmatically, latest IAB Europe report shows
Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
IAB Europe study: AdEx Benchmark H1 2016 – online advertising grew by 13.4%
The AdEx Benchmark H1 2016 study reveals that mobile was central to the growth of online advertising across all formats; mobile display grew by 61.3% and mobile search by 57.3%.
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015
Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)
IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies.
SPIR Announces Tender for the Online Advertising Expenditures Monitoring
The Association for Internet Progress (SPIR) is announcing a tender for the Online Advertising Expenditures Monitoring (AdMonitoring) for the period 2017 - 2020.